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WHAT A YEAR

Posted by Mini, Founder & Owner on
WHAT A YEAR

It was hard to remember what I originally had planned for Everyday Sabbatical at the beginning of 2020. I had just launched the 1st website with a more “lounge-y” brand and was planning to host Trunk Shows at friends’ houses throughout the year … then Covid hit and the world, as we knew it, changed. It feels a bit wrong to recap the Everyday Sabbatical successes when it has been a tough, tumultuous year for many, many people and sometimes, the progress doesn’t feel like “enough” but I’m really grateful to everyone who supported me with your kindness and generosity this year.

You all were/are a part of this.
 
Everyday Sabbatical's 2020 Accomplishments: 
  • Hosted super fun Trunk Show in DC (pre-Covid)
  • Expanded from 3 sizes (S-L) to 6 sizes XS-XXL & Petites in the 24/7 Pants
  • Added black to the collection
  • Added 2 new designs: the Sleeveless Effortless Top & Everywhere Dress
  • 2 Epic Photoshoots
  • Rebrand and website revamp
  • Hal created the new logo and tagline
  • Started the "Dear Thursday XOXO" weekly letters
  • Created fabric swatch cards
  • Increased Instagram and Facebook followers
  • Expanded storefront to Pinterest and Etsy
  • Experimented with digital ads
  • Qualified for the Energize Colorado Grant
  • Sold at Cherry Creek Holiday Market (my 1st ever)
  • Increase number of new and returning customers
*** Met loads of really amazing people!

 

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