Lots going on right now, so I'm just going to dive in and catch you all up.
The website revamp is going well and will launch, Monday, August 10! I’m super happy with the results – the photography and the story make the rebrand come to life. The clothes look amazing, the models’ expressions make me smile (I didn’t want overly composed photos). It's been really important to me to showcase race, size, and age diversity on the website because it reflects the amazing women in my life – the women I design for.
Overall, it’s taken longer to relaunch than expected. Remember a few weeks ago when I woke up at 3am after the shoot thinking of all the things I forgot to include? I haven't stopped thinking about them, hence, the reshoot. The videos also need to be reshot because there were some issues. It's important to show how the fabric moves, so rather than eliminate the videos, we'll go back and get them right. I could have relaunched the site and added these photos and videos over time but...that just didn't feel right.
The second production run of inventory is still in progress. This includes expanding the sizing from S, M, L to add XS-XXL (including petite length pants so all my fun-sized friends can enjoy them too!). On top of all that, we're adding black to the color collection! More on that below.
Finally, I’m also working on the digital ad strategy, figuring out sustainable packaging, postcards and a couple of other elements. Stay tuned!