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THE RELAUNCH

Posted by Mini, Founder on
THE RELAUNCH

I kept humming the hook to "Finally" from CeCe Peniston. Not because I found Mr. Right (the man of my dreams) this week, but because
I fin-al-ly relaunched Everyday Sabbatical. JOY!

I was more anxious about it than I admitted to myself, which is classic Mini. I felt like there was so much riding on it - not just because of the time and money invested, but because of the importance I placed on a lot of intangibles. Like the need to get the right vibe, tone, execution, and quality without getting sucked into the cliche "fashion" look. I'm super happy with how everything turned out. There is still some detailed polishing to do this week, but it's tactical stuff. The elevated vibe and energy with high-quality styling and photography is what I had envisioned for this brand pivot, and it feels like everything is falling into place.

"My feelings can't describe it. Finally it has happened to me right in front of my face. And I just cannot hide it. Finally, oh yeah, yeah"

Yes, this song will stay in your head all day - and you're going to thank me for it because it's awesome.

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