Want to hear some secrets? I’m pulling back the curtain on pricing just for you guys.  The industry standard for apparel pricing is fairly straightforward and basic. There are three meaningful numbers, and while there are many nuances, generally this is the pricing formula for retail apparel.

• Cost of Services & Goods (COSG) = Total costs for all materials & labor to make & ship the item. This does not include upfront product development costs, rent, staff, admin, taxes, etc.
• Wholesale Price = COSG X 3 (not percent). This is what a retailer like Nordstroms pays for the item.
• Retail Price = Wholesale X 3 (again not percent). This is what you pay.