What a strange year for holiday shopping. As a consumer, I was in the same boat as most of you: Heavy on the "add to cart," and light on actually shopping in a store with a cart. But as a small business owner, I hemmed and hawed for months about a holiday sales strategy. Should I offer seasonal discounts and promos like everyone else? Should I invest in digital ads and compete for the holiday business?
Instead, I took a less traditional route and spent the money to rent a booth (aka, a steel shipping container) at The Cherry Creek Holiday Market. It was a choice very much in line with how I originally intended to bring Everyday Sabbatical to market - and it was awesome.