For now, you can find Everyday Sabbatical’s origin story on the website, so I won't repeat it here. (You’ve probably heard me ramble about it anyway.) What I excluded from that story, lest I sound like an angry middle-aged woman, is that in researching women’s loungewear, I realized why it sucked. Most apparel companies historically have been (or are) run by men. And men seem to think women should either wear lingerie, or that if you're over 40, you must have one foot in the grave and don’t deserve style.
Screw that. I am indignant about how "the market" thinks of "middle-aged” women, which if you ask them, is any woman no longer in her 20s.
But I know something, and you know it too. My friends and I are middle-aged women (and have earned it). We kick ass – and we deserve better. I design for myself and my friends. I design for you, and I do it because it matters.